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Implementing partner: WWF Colombia
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Consortium partners: Grupo Éxito - Grupo Nutresa
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Implementation period: January 2024 - March 2025
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Sector: Just Rural Transition
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The project sought to transform Colombia’s beef sector by developing and validating methodologies, tools, and solutions that would enable retailers to integrate environmental and biodiversity requirements into their procurement processes. Through collaboration with major stakeholders such as Grupo Éxito and Grupo Nutresa, and engagement with local partners like Lácteos del Hogar, the project promoted a shift from business-as-usual corporate practices towards nature-positive, deforestation-free supply chains.
The project outputs — including the Conservation Potential Analysis Methodology, the Risk and Opportunity Management Tool aligned with TNFD, traceability systems, and sustainable sourcing guides — served as critical preconditions for this transformation. They provided both the technical frameworks and the operational tools necessary for companies to embed conservation and sustainability criteria into their supply chain management.
By strengthening internal capacities, supporting supplier engagement, and fostering corporate commitments to zero deforestation, the project laid the groundwork for long-term changes that align with Colombia’s NDCs and biodiversity strategies, while also promoting more resilient, transparent, and sustainable agrifood systems.
"We find the conservation potential methodology very powerful because of the conceptual clarity, the novelty of the inputs it uses and the practicality of the recommendations at the farm level.
Before, we thought that sustainability was to enclose forests and make livestock aqueducts. After this work, we understood that the preservation of natural areas, their connectivity and the species that use them as habitat must be addressed with tools and inputs in an integrated matter.
Being part of this project allowed us to understand our work from another perspective, the information gaps in our process and the risks that this entails for an organisation like ours."
- Aurora Alvarado, Commercial Director - Carnatural SAS
