Boosting conservation and emissions reduction through tourism and technology

 

 

Implementing partner: Awake Travel  
 Implementation period: April 2019 - March 2023
 Sector: Just Rural Transition

 

 
 
 
 
 
 
 

The Amazon, Orinoco, and Pacific regions in Colombia presented high deforestation rates according to IDEAM (Institute of Hydrology, Meteorology and Environmental Studies) reason why the project aimed to protect and enhance restoration processes in 11 departments of Colombia. 

The project sought to reduce deforestation, greenhouse gas emissions, and biodiversity loss by fostering nature conservation and restoration. It enhanced the well-being of local communities in priority areas through sustainable nature tourism and innovative technology, creating a balanced approach to environmental and economic sustainability. 

This was achieved by increasing the visibility and income of tourism organisations that have biodiversity conservation and restoration initiatives, empower sustainable nature tourism businesses through capacity-building, both in their tourism operations and biodiversity conservation and restoration initiatives and enhance actions in favour of nature conservation and restoration. It benefited 121 nature tourism organisations and 1,211 beneficiaries over the 4 years of execution. 

 


"During the project, we were able to understand that by conserving and caring for our natural resources, we can create a community economy, such as tourism, build a social structure, and peace in our territories, because caring for ecosystems is caring for life."

-William Hurtado, CEO, Wiltour Sierra Mágica (Nature tourism organisation)

 

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 Main results
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  • 506 beneficiaries were trained to enhance their skills in nature tourism operations, environmental conservation, and community-based monitoring.
  • AwakeBIO, a platform designed to promote tourism businesses with conservation initiatives was launched as a space to showcase biodiversity information of key destinations. 
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  • Cross-sector collaboration in Colombia was strengthened, fostering long-term partnerships among public, private, and community stakeholders to advance climate-resilient agriculture.  
  • A tool was developed to compensate for travel emissions through external carbon credits. Capacity-building efforts took place in acoustic monitoring and tourism management as effective vehicles for conservation.